99 Counties Chapter 5: Wallace Farms Swan Song
Last chance to order if you're outside of Chicago/Iowa!
The day our team has been preparing for is almost here! In just 2 weeks, Wallace Farms will be rebranding as 99 Counties. Our team is so thrilled to finally share with the wider world what we are building.
99 Counties is a whole animal brand connecting consumers to regenerative farms within a day’s drive. Through fair pricing, supply chain coordination, marketing, and distribution, we enable farmers to reclaim their independence, focusing on farming in a way that’s better for the land, the animals, the people, and the planet.
That day’s drive part is bittersweet but oh so core to our mission. Yes, regenerative agriculture is the 5 principles of soil health, but if I had to add a 6th it would be local. Perhaps one day we will find a way to support local farms and a negative carbon footprint while still shipping coast to coast, however right now it’s clear to us that we must stick to our roots and only service customers within a day’s drive.
That means we are saying goodbye to some terrific customers and many of you who I know would be keen to continue supporting us and eating our delicious, nutrient-dense meat! Well the good news is you have one final chance to place an order. Yes, this is unabashedly a marketing message. But that’s what this whole thing is about - voting for a better agricultural system with your wallet! We still have some delicious Wallace farms filets, ground beef, whole chickens and much more in stock. So head on over to wallacefarms.com and vote for what we’re building at 99 Counties!
I’m excited to share in my next post some of the items on the 100+ row checklist that it took to execute this rebrand, build a new website and launch a door to door delivery service. Until then thank you so much for your continued support - it truly means the world to me and our entire team!